A Giant Digital LibraryIn Publishing
Here at Origami Media we’ve been using online digital publishing platform Issuu for a couple of years now. While there are two account options – paid for and free – we’ve never found the need to upgrade our free account. It gives us all the functionality we need.
One way to look at Issuu is an online PDF storage facility. Set up an account, upload your nicely designed PDFs (magazines for example) and Issuu will convert them into one of those clever page-turning readers. Issuu provides you with a URL, a website embed facility and the chance to analyse how many times your PDF has been viewed by others. Readers can also download your PDF too. So far over 14 million publications have been uploaded to Issuu and the site has 70 million active readers. Think of it as a giant digital library.
The other great thing about Issuu is its responsiveness. You can easily browse for and read publications from around the world on your desktop, laptop, tablet and smart phone. It’s a giant digital library that travels with you. For free.
Whilst it’s obvious that a publishing company might utilise the clear advantages of Issuu, it’s occurred to us that the site has a number of advantageous functions for other clients too. Take a look at the Origami Media Issuu account. You can read our company profile, view current and previous issues of our client magazines, check out the media packs for our next issues and flick through press books of media coverage for previous clients. Here’s some ideas for your business…
Whether you print your own brochures or not, it’s worth having a digital version designed to showcase your business. Upload it to your Issuu account so others in the Issuu community can see it, and embed it on your own website too. Issuu is also a useful tool if you have conference, weddings and events packs that you’d like to share.
Digital Guest Books
If you operate a digital guest book for your clients to record their experiences of using your business, it’s easy to convert response pages into PDFs. Upload these to Issuu and link to them from your e-mail signatures to give new clients the opportunity to read your feedback.
Issuu integrates with your existing social media channels, such as Facebook, Twitter and Linked-In. This means that whenever you publish some new promotional documents on Issuu, they’ll spread like wildfire across the social media world.