HCMAG – The PenguinsIn Consultancy, Events, Marketing
The Hockey Club of Morzine – Avoriaz – Les Gets asked Origami Media to assist with their comminication to the English holiday market across the three popular mountain resorts. Playing in France’s top ice hockey league, ‘The Penguins’ are an international team of top hockey players based at Morzine’s Skoda Arena. With the objective of making a night at the hockey a ‘must do’ for all visitors to the resort, Origami commenced an effective communications strategy in Autumn ’14.
In just a few short months Origami have been successful in increasing the attendance by the local British market by 20% through regular Facebook competitions, PR and events opportunities at the venue and creating general awareness for ice hockey in resort and the team’s high profile players. We’re pleased to continue this effective relationship into the 15/16 ice hockey season.