Hotel Neige et RocIn Consultancy, E-Shots, Events
Located in the beautiful Les Prodains valley between the mountain resorts of Morzine and Avoriaz, the Hotel Neige et Roc is a 28 bedroomed, full service hotel, owned and operated by a dedicated and hard working French family. The arrival of the new, speedy Prodains Express ski lift directly opposite the hotel, significantly increased the hotel’s appeal as a genuine ski to the door destination. The winter resort of Avoriaz was also named the snowiest in Europe during Winter 2013. Both of these high profile factors make the hotel more attractive to the UK outbound winter sports market.
Although the hotel has a very loyal base of French guests, owners Sonia and Nico asked Origami Media to consult on marketing activities aimed directly at the UK market over a three month period, in the lead up to Winter ’14.
Our communications strategy included:
– E-newsletters and database set-up
– Creating content for the hotel’s responses to e-mail enquiries
– The development of group holiday packages
– Trip Advisor management
– Establishment of social media channels
We also arranged a number of paid for advertising features in the UK press and developed new search engine optimised web text for the Hotel’s English language website. As an ongoing project, Origami Media are also helping the hotel to diversify into the lucrative mountain weddings market with a strategy that concentrates on the hotel’s unique location and facilities.
In their own words…
“Origami Media provided us with new tools and techniques to make our responses to UK based holiday makers more effective. The communications strategy certainly increased our profile in the UK market and we’re looking forward to working in the same way with Origami Media as we approach the summer months”
Sonia Taberlet, Owner