Skiidy GonzalesIn Publishing
Morzine, Les Gets and Avoriaz based airport transfer company Skiidy Gonzales transport nearly 60,000 winter sports holiday makers between Geneva airport and the Portes du Soleil ski area each winter. That’s a potential readership figure that really excited us, especially with an average journey time of 1 1/2 hours.
The owners of Skiidy Gonzales approached Origami Media as they wanted a new, fully branded way of communicating important and useful information to their passengers. Airport transfer carriers of this magnitude rely on systems, procedures and timings to ensure everything runs smoothly, so we integrated a number of important messages within a friendly ‘Comings & Goings’ section.
We also joined forces with the UK’s largest outdoor equipment retailer Ellis Brigham, including a detailed, six page gear guide into the magazine.
The first issue of the Skiidy Onboard Magazine was published in December 2013.
– Local resort guides, news and developments
– Restaurant and bar recommendations
– Behind the scenes interviews with key personnel
– An Alaskan Adventure
– Geneva Airport Guide
The current issue of the Skiidy Onboard Magazine is being distributed on all airport transfer vehicles and drivers encourage passengers to take their personal copy away with them at the end of their journey.
In their own words…
“We’ve perfected our airport transfer service over the years and we see our passenger magazine as another effective marketing tool. It’s packed full of useful information, passengers take it from the vehicle at the end of their transfer, their friends and family then read it, and our marketing messages spread further. Working with Origami was a seamless experience, we offered ideas in terms of content and we’re delighted with the results of our first edition”
Read and download your copy of the Skiidy Gonzales onboard magazine here.