Business Promo Videos. Do you need one?In Marketing, Social, Website
We asked Stew Monk from Morzine based Reel Property TV why you should create a professional video for your business and why right now, with the Winter 15 season looming large on the horizon, is the perfect time to do it.
Why is it increasingly important to create a promotional video for a business?
Your potential customers are surfing the web faster than ever before and video can really grab peoples attention. Video needs to be created well to work and can save time / money by directly communicating your message to your target audience.
It’s visual: Potential customers visiting your website are much more likely to watch a video than read a block of text. It’s emotive: A video triggers emotions in people that static text can never achieve, and it positively influences their buying decisions. It’s fast: A video can highlight the key features and benefits of your product or service quickly and effectively. It’s versatile: Your online website videos can be watched anytime anywhere and can be easily repurposed for use elsewhere, e.g. Social Networking strategies, email response, shown at a trade expo…
Can’t I just make one myself? I’ve asked Santa for a GoPro for Christmas…
The main reason to chose a professional videographer and editor for your company’s promo video should be obvious – the need to convey professionalism and showcase your high quality company. To achieve this you need a videographer with experience, contemporary High Definition equipment and you also want someone who is passionate about you, your business and the area you live in.
How long does a business promotion video take to create?
The planning is a vital stage of the process and can cut down the time it takes to create a promotional video. Videos can take from 1/2 week to film and produce but most videos are developed for the following season whether that’s summer or winter.
Will having a video of my business on my website actually get me more customers?
When you open a webpage, you make a split-second decision about whether you want to stick around or not. When you view video, that split-second is delayed and during that brief period of time, you can get hooked. It’s about gaining attention, generating interest, instilling desire and obtaining action. A video ticks all the boxes.
How much is it likely to cost me?
This hard to answer as most projects differ in many ways. If your video builds trust and engages with the people looking at your website, chances are they will book with you over your competition so your video can pay for itself within a few clicks.
You can contact Reel Property TV by e-mail.